Ola Ditches Microsoft Azure in Surprise Move, CEO Blasts “Woke” Tech


In a recent development, Ola, the Indian ride-hailing giant, announced its decision to migrate its entire cloud infrastructure away from Microsoft Azure to its own service, Krutrim. This move comes amidst rising tensions between Ola’s CEO, Bhavish Aggarwal, and Western tech companies, particularly regarding issues of cultural sensitivity and data privacy.

Aggarwal’s Discontent with LinkedIn

The decision follows a public spat between Aggarwal and LinkedIn, a professional networking platform owned by Microsoft. Aggarwal’s social media post criticizing the concept of “they/them” pronouns was removed by LinkedIn, prompting accusations of censorship and ideological bias. This incident, according to Aggarwal, served as a tipping point, highlighting the potential influence Western tech giants can exert over Indian users.

Shifting Gears: The Rise of Krutrim

Aggarwal’s concerns extend beyond a single incident. He has voiced anxieties about the dominance of Western tech companies in India, expressing a desire for greater technological self-reliance. This move to Krutrim can be seen as a step towards that goal. Krutrim, launched just days before the announcement, positions itself as a secure and scalable cloud solution built specifically for the Indian market.

Is a Krutrim Cloud Exodus Feasible?

While the decision is a bold statement, migrating a large company like Ola entirely to a new cloud platform presents significant challenges. Technical complexities, potential compatibility issues with existing systems, and ensuring a smooth transition for Ola’s vast user base are all hurdles that need to be overcome. Additionally, Krutrim, as a relatively new entrant, will need to prove its reliability and compete effectively with established players like Microsoft Azure and Amazon Web Services (AWS).

The Debate on “Wokeness” and Tech

Aggarwal’s critique of “woke” ideologies within Western tech companies has sparked discussions online. While some support his stance against perceived cultural insensitivity, others argue that tech platforms have a responsibility to promote inclusivity. The debate highlights the complexities of navigating cultural differences in a globalized online space.

Looking Ahead: A Potential Domino Effect?

Ola’s decision is a significant development for the Indian tech industry. It remains to be seen if other domestic companies will follow suit. However, this move has certainly ignited a conversation about data privacy, cultural sensitivity, and the importance of fostering a robust domestic tech ecosystem in India.


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